43
angles 90 grips
Skip itSoft demand (-1.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.19avg listing price — sweet spot $15–$100
Price range
Great$8.60–$79.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,023.92avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 6% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$120K$120K/yr · 139K searches
Growth
Bad-1.2%90-day search growth — must beat 0% to launch