67
anchor light
Worth a lookShows a sweet-spot price point ($35.63 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$35.63avg listing price — sweet spot $15–$100
Growth
Great+101.0%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Review moat
Good652.08avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$10.95–$144.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good$476K$476K/yr · 366K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality