45
allen and ginter
Skip itSoft demand (-54.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible36.25avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$87.90avg listing price — sweet spot $15–$100
Market size
Good$417K$417K/yr · 107K searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$13.81–$255.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-54.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand