40
alabama coffee mug
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.38avg listing price — sweet spot $15–$100
Review moat
Great363.31avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.82–$30.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$17K$17K/yr · 25K searches
Brand share
Bad100%top-5 brand share — brand-locked demand