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aerial silks
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Great$73.68avg listing price — sweet spot $15–$100
Review moat
Good653.57avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 6% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$149K$149K/yr · 373K searches
Price range
Okay$20.02–$287.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale