33
aerial hoop
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible55.79avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$142.37avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Price range
Bad$73.43–$189.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$43K$43K/yr · 90K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand