31
adjustable
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 6% kills the launch gate
Avg price
Good$131.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Price range
Okay$16.17–$248.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,967avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$43K$43K/yr · 60K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand