43
ab mat
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.99avg listing price — sweet spot $15–$100
Price range
Incredible$15.28–$45.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 6% kills the launch gate
Market size
Okay$231K$231K/yr · 153K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,816avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf