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700x28c tire
Worth a lookShows a sweet-spot price point ($65.45 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Avg price
Great$65.45avg listing price — sweet spot $15–$100
Growth
Good+55.3%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$31.02–$154.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,318.03avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good$320K$320K/yr · 168K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals High Price