46
500ml water bottle
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.54avg listing price — sweet spot $15–$100
Price range
Great$7.95–$58.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,797.32avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$71K$71K/yr · 119K searches
Brand share
Bad95%top-5 brand share — brand-locked demand