43
45 lb plates
Skip itSoft demand (-7.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great$64.63avg listing price — sweet spot $15–$100
Price range
Good$13.10–$155.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,809.81avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$196K$196K/yr · 92K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.2%90-day search growth — must beat 0% to launch