32
2024 donruss optic football
Skip itSoft demand (-59.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible23.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$102.48avg listing price — sweet spot $15–$100
Price range
Okay$22.49–$232.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Bad5.6%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$37K$37K/yr · 15K searches
Growth
Bad-59.8%90-day search growth — must beat 0% to launch