45
2023 football cards complete set
Skip itSoft demand (-44.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible23.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Avg price
Okay$184.15avg listing price — sweet spot $15–$100
Market size
Okay$165K$165K/yr · 46K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$30.21–$1075.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-44.9%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand