52
20 oz tumbler lid
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but prices mostly outside the sweet spot ($5.14–$13.86) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$268K$268K/yr · 596K searches
Review moat
Okay2,613avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Avg price
Bad$8.54avg listing price — sweet spot $15–$100
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Price range
Bad$5.14–$13.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand