56
12 person tent
Worth a lookShows demand growing +107.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+107.8%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good900.98avg incumbent reviews — the moat a new listing must climb
Market size
Good$533K$533K/yr · 660K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay$224.06avg listing price — sweet spot $15–$100
Returns
Bad6.3%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$99.85–$543.98cheapest to priciest tracked listing — scored on the share inside $15–$100