49
12/3 wire
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible78.24avg incumbent reviews — the moat a new listing must climb
Avg price
Great$60.71avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$18.34–$142.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 47K searches