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zero dog costume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$24.72avg listing price — sweet spot $15–$100
Price range
Incredible$17.93–$31.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great129.57avg incumbent reviews — the moat a new listing must climb
Growth
Great+73.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad$14K$14K/yr · 69K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad19.9%return rate — above 6% kills the launch gate