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yorkie shampoo and conditioner
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.35avg listing price — sweet spot $15–$100
Price range
Good$5.25–$31.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad9,659.32avg incumbent reviews — the moat a new listing must climb
Market size
Bad$67K$67K/yr · 54K searches