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yellow dog blanket
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+71.9%90-day search growth — must beat 0% to launch
Avg price
Good$14.48avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 6% kills the launch gate
Price range
Good$8.12–$26.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,342.44avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Bad$30K$30K/yr · 40K searches