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wonder shell
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.37avg listing price — sweet spot $15–$100
Price range
Good$6.16–$36.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good793.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 29K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand