59
whelping supplies
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.15avg listing price — sweet spot $15–$100
Price range
Great$5.32–$91.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$244K$244K/yr · 364K searches
Review moat
Okay2,303.76avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.5%90-day search growth — must beat 0% to launch