58
vitamin e for horses
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Review moat
Great180.67avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$77.77avg listing price — sweet spot $15–$100
Market size
Good$446K$446K/yr · 57K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Price range
Okay$21.35–$261.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality