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vet wrap
Worth a lookShows searches that convert (15.6% search→purchase), but soft demand (+0.2% this quarter) keeps it on the watch list.
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$5.15–$28.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,995.55avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.38avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$162K$162K/yr · 91K searches
Growth
Okay+0.2%90-day search growth — must beat 0% to launch