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Launch it

A $9.6M/yr market growing +8.6% this quarter with returns at 2.3% — clears our launch bar.

Market size 100Growth 36Conversion 86Competition 53Returns 68Price range 73Avg price 78Brand share 61Review moat 23Quality gap 53

Market size

Incredible$9.6M

$9.6M/yr · 6.1M searches

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.10

avg listing price — sweet spot $15–$100

Price range

Good$5.77–$39.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Review moat

Bad8,505.83

avg incumbent reviews — the moat a new listing must climb

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