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Launch itA $9.6M/yr market growing +8.6% this quarter with returns at 2.3% — clears our launch bar.
Market size
Incredible$9.6M$9.6M/yr · 6.1M searches
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.10avg listing price — sweet spot $15–$100
Price range
Good$5.77–$39.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Review moat
Bad8,505.83avg incumbent reviews — the moat a new listing must climb