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tug
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$15.43–$37.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.08avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 6% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 112K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad51,793.11avg incumbent reviews — the moat a new listing must climb