57
tortoise hide
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$18.35avg listing price — sweet spot $15–$100
Price range
Great$7.14–$39.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good548.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 6% kills the launch gate
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$56K$56K/yr · 150K searches