58
tortoise food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Price range
Great$5.95–$41.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$548K$548K/yr · 279K searches
Review moat
Good1,011.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand