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Worth a lookShows searches that convert (18.3% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$32.81avg listing price — sweet spot $15–$100
Price range
Incredible$19.66–$53.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Growth
Good+28.3%90-day search growth — must beat 0% to launch
Review moat
Okay1,611.3avg incumbent reviews — the moat a new listing must climb
Market size
Okay$120K$120K/yr · 20K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand