63
terrarium plants
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$17.78avg listing price — sweet spot $15–$100
Price range
Great$3.59–$49.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$291K$291K/yr · 611K searches
Review moat
Okay1,926.16avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.0%90-day search growth — must beat 0% to launch