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terrarium background
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but a small market ($63K/yr) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Price range
Great$5.04–$63.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Review moat
Great489.2avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 6% kills the launch gate
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$63K$63K/yr · 278K searches