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temperature strips
Worth a lookShows beatable incumbent ratings (4.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 6% kills the launch gate
Review moat
Great451.2avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.16–$46.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Market size
Bad$74K$74K/yr · 99K searches
Growth
Bad-14.8%90-day search growth — must beat 0% to launch