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sticky paws for cats
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 6% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$15.16avg listing price — sweet spot $15–$100
Price range
Good$7.64–$23.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$165K$165K/yr · 88K searches
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Review moat
Bad9,634.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand