46
steel dog crate
Skip itPrices mostly outside the sweet spot ($88.69–$913.06) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 6% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good812.52avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Okay$269.85avg listing price — sweet spot $15–$100
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Market size
Bad$84K$84K/yr · 78K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$88.69–$913.06cheapest to priciest tracked listing — scored on the share inside $15–$100