68
stake for dog leash
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$20.17avg listing price — sweet spot $15–$100
Price range
Great$6.89–$58.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Review moat
Good546.27avg incumbent reviews — the moat a new listing must climb
Growth
Good+55.1%90-day search growth — must beat 0% to launch
Returns
Good2.4%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$94K$94K/yr · 53K searches