50
sponge filter
Worth a lookShows a fragmented shelf (top 5 take 38% of clicks), but soft demand (-7.6% this quarter) keeps it on the watch list.
Competition
Great38%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 6% kills the launch gate
Avg price
Good$13.40avg listing price — sweet spot $15–$100
Market size
Good$393K$393K/yr · 731K searches
Price range
Good$5.92–$26.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,897.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-7.6%90-day search growth — must beat 0% to launch