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small dog balls
Skip itPrices mostly outside the sweet spot ($2.79–$15.60) — this niche doesn't clear our bar today.
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$188K$188K/yr · 184K searches
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.13avg listing price — sweet spot $15–$100
Review moat
Bad18,597.95avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.79–$15.60cheapest to priciest tracked listing — scored on the share inside $15–$100