57
slicker brush for dogs
Launch itA $1.1M/yr market growing +6.8% this quarter with returns at 1.9% — clears our launch bar.
Avg price
Great$18.69avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 931K searches
Price range
Great$5.83–$52.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,399.39avg incumbent reviews — the moat a new listing must climb