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sleek ez horse brush
Skip itSoft demand (-60.6% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$14.99–$21.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.83avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,618avg incumbent reviews — the moat a new listing must climb
Market size
Bad$16K$16K/yr · 10K searches
Growth
Bad-60.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand