65
skunk odor remover for dogs
Launch itA $970K/yr market growing +43.9% this quarter with returns at 1.4% — clears our launch bar.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$970K$970K/yr · 306K searches
Avg price
Great$15.98avg listing price — sweet spot $15–$100
Price range
Great$10.47–$29.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+43.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,978.79avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf