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50

shih tzu puppy supplies

Worth a look

Shows no brand lock-in (top 5 brands take 32% of clicks), but a small market ($42K/yr) keeps it on the watch list.

Market size 10Growth 24Conversion 21Competition 86Returns 84Price range 70Avg price 54Brand share 96Review moat 23Quality gap 40

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 6% kills the launch gate

Price range

Good$5.02–$38.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.51

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.7%

90-day search growth — must beat 0% to launch

Review moat

Bad7,707.63

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$42K

$42K/yr · 199K searches