65
sheep shears
Worth a lookShows beatable incumbent ratings (4.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$80.88avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Market size
Good$723K$723K/yr · 254K searches
Growth
Good+50.9%90-day search growth — must beat 0% to launch
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,262.46avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 6% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$16.01–$243.63cheapest to priciest tracked listing — scored on the share inside $15–$100