46
sex blanket
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.81avg listing price — sweet spot $15–$100
Price range
Great$13.07–$65.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,408.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 54K searches