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service dog patch
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Price range
Great$4.97–$47.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,447.92avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.67avg listing price — sweet spot $15–$100
Returns
Okay3.8%return rate — above 6% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Market size
Okay$158K$158K/yr · 445K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality