45
senior cat
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Price range
Good$6.19–$34.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.60avg listing price — sweet spot $15–$100
Review moat
Good1,277.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Market size
Okay$114K$114K/yr · 73K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand