60
senior cat food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$22.71avg listing price — sweet spot $15–$100
Price range
Great$7.42–$59.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Market size
Good$839K$839K/yr · 475K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,739.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality