34
scooby doo dog tag
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Review moat
Great149.25avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.97–$30.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.65avg listing price — sweet spot $15–$100
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Okay5.7%return rate — above 6% kills the launch gate
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$9K$9K/yr · 20K searches