42
scented puppy pads
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$21.00avg listing price — sweet spot $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Great$10.79–$33.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad11,577.62avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 41K searches
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand