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sardines for cats
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Market size
Great$861K$861K/yr · 508K searches
Avg price
Good$13.64avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.48–$25.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,282.42avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand