65
sand
Launch itA $2.3M/yr market growing +32.4% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$2.3M$2.3M/yr · 2.9M searches
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great$19.24avg listing price — sweet spot $15–$100
Price range
Great$6.55–$59.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Good+32.4%90-day search growth — must beat 0% to launch
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,187.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality